West Sussex County Council has commissioned leading local food community interest company, Natural Partnerships CIC, to help West Sussex food and drink producers reach new markets.
Natural Partnerships won the competitive tender with a project that will focus on helping local food producers to gear up to appeal to buyers from the full range of markets, from supermarkets to catering firms and farm shops to hotels.
Working closely with the Council’s Taste West Sussex team, Natural Partnerships will be working with local businesses to create a programme of training to ensure they are ready to present themselves effectively to buyers, culminating with creating opportunities to meet buyers with an interest in the county’s local fare.
This year the County Council is celebrating ten years of Taste West Sussex magazine, which is published three times a year to promote local food and drink producers and providers, and boost tourism. The magazine is distributed to over 250 outlets across the county and is online at www.westsussex.gov.uk/taste
Councillor Louise Goldsmith, Leader of West Sussex County Council, said, “Supporting our local, British food and drink producers becomes ever more important and we want to help the superb businesses we have in West Sussex to upskill and access more buyers from inside and outside the county and this project will help them do just that.
“We want to create an opportunity that will help them stand out in the crowd, providing them with the tools they need to be able to grasp opportunities and take West Sussex fare to new markets.”
Natural Partnerships CIC, run by Hilary Knight and Paula Seager, has a track record of creating opportunities which help boost local producers in the region, including founding and running the Sussex Food & Drink Awards for the past 12 years and creating the regional food finder Southdownsfood.org. They also won a Defra grant last year to create a tourism project to help hotels, guesthouses and B&Bs to make the most of local food and drink as part of a food tourism initiative.
Hilary Knight from Natural Partnerships CIC said, “We will be talking with local producers and buyers over the coming few weeks and in the autumn, we will launch a training package which helps producers – from kitchen table businesses to more established organisations – to be ready and able to supply to the right buyers for them. We will also be consulting with buyers and building an event next year which introduces West Sussex producers to buyers from a wide range of businesses across the region.”
West Sussex has a superb range of produce, including world award winning cheeses, unrivalled sparkling wine and all kinds of artisan products including everything from pies to chutneys and fruit juices to ales. All producers are welcome to participate in this free project to provide extra support and should register their interest by emailing trade@southdownsfood.org
